DNY Creative

American Express Wimbledon 2026

American Express is the official payment partner of Wimbledon and has a huge presence at the event with 3 large fan experience sites across the venue and many other benefits.

I was invited back for 2026 to re-join the team of designers, producers and project managers working together to execute a new look and feel with new experiential engagements, signage, informational small print, large format print. Basically building the entire event from the ground up with new and exciting challenges.

DASH TO THE MATCH

The new flagship experience of this years Wimbledon was the Dash to the Match game. It was a endless runner game where users had to run through wimbledon to get to centre court to get a seat at the match. I worked with a team of developers to design the UI and look and feel of the game. Along side this was the animated LED screen and holding screen of the game.

TEMP DASH TO THE MATCH IN SITU

 
 

SITE WIDE SCREEN CONTENT

Various screens located throughout Wimbledon required a looping animated video to showcase the American Express Fan Engagements and direct visitors to the locations to help drive engagement!

American Express Travel X ITLM Cannes

ILTM Cannes is the world’s leading luxury travel event. The global flagship event for the ILTM Portfolio brought together over 3,600 luxury travel professionals from 77 countries for a week of dedicated one-to-one meetings as well as an extensive programme of networking events.

American Express Travel Hosts it’s own premium Lounge within the event to promote it’s products and host deligates for meetings and networking. The purpose of the space is to highlight that years showcase desitinations.

As part of a team of producers and project managers and creatives I was briefed to create the identity of the space ‘American Express Travel Lounge’ working in harmony with American Express’s existing branding.

The space was required to be re-dressed with a different countries theme over the three days it was open to guests. This meant everything had to be created in three different iterations.

The deliverables included large and small format print, including a passport for guests to take around the space and use to track the information gathered. Also 7 screens throughout the space that changed daily to showcase each country, these screens were animated to loop throughout the day with the countries imagery and product benefits of American Express’s products.

 

Take a look at a small selection of the screens produced…

Wimbledon - American Express Fan experience

American Express is the official payment partner of Wimbledon and has a huge presence at the event with 3 large fan experience sites across the venue and many other benefits.

I was part of a huge team tasked with putting the event together for 2024, together with a team of designers, producers and project managers the project spanned many weeks with the team working together to execute the design and build of the event from the initial concept to final client sign off.

 

Microsoft Envision uk

Microsoft Envision is a digital series and global event preparing decision makers for the way forward. Bringing thought leaders across industries, and peers around the globe together, to explore how today’s business and technology innovations can address the needs of the future.

Working within a team and Microsoft to deliver the Microsoft Envision event, an immersive full day digital and in person conference, bringing together Microsoft, Partners and customers for the first time in 2 years! 

The crux of this project lay in the fact the event had been digital for the past 2 years due to Covid-19. It was a last minute decision to host the event live and in person, this presented two major issues, a very short deadline and assets supplied by client designed soley for digital. Working swiftly to dress the event space, vectorise all existing digital assets and create more of the distinct gradients and shapes aswell as desiging stands for imersive experiences, smaller breakout sessions, expos and networking opportunities. 

 

Microsoft bett

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Bett is a Microsoft Education partner exhibition which brings together people, ideas, practices
and technologies showcased to educators and learners so they can fulfil their potential.

My role in the Microsoft Bett stand was to create digital content for screens throughout the stand.
The focus point being 5 windows above the keynote stage which would play on a random loop
throughout the event. Each window is comprised of multiple compositions which would start
and end on the same frame which enabled a random cycle to be created giving the
illusion of the characters going about their daily routine.

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Microsoft bett 2022

The biggest Education Technology exhibition in the world, at Bett we bring together Educators from across the entire education landscape and +600 innovative EdTech and resource solution providers showcasing cutting-edge and impactful products
and services. From global tech companies to renowned education brands to
startups, you can find solutions for all education settings, challenges and budgets.

Using Microsofts latest iteration of their colourful, bold and simplistic branding
which hadn’t been fully rolled out arcoss the company, i was tasked with applying
this brand to the event space. Working closely with a wider team including
producers, 3D designers and project managers. Tasks included desiging the huge
floor vynl that covered the entire event space floor, which need to be designed to reflect the colour coded event sections making sure the shapes and colours intersected at the precise position to allow the furniture to sit where it needed to. Designing a retro arcade machine whilst fitting into the branding and a minecraft imersive experience. All whilst working closley with microsofts team and actioning requests and amendments.