American Express has brand presence across the world, especially at music and entertainment venues. Following a refresh of the look and feel they use in venues, both print and digital i was approached to design the print assets and design and animate the digital screens.
The look and feel was still in it’s early stages so there wasn’t a huge amount of reference or guidelines, so early consultation with client was extensive until everyone was happy with the initial designs and animations. I then moved on to rolling it out across many venues in the UK with a huge amount of screens in varying sizes, from standard HD screens to huge arena bowl screens wrapping around the inside of the venues.
This was a project that spanned many months and needed a strict upfront set of design rules and principles to keep everything aligned and uniform but kept flexibility for the differing messaging in venues and each export fit into the specs provided by each venue.
I’ve been unable to get any actual pictures of the work in situ at the moment so pictures are just mock ups for the time being.