TRIDIFFERENT
SHOPPER TOOLKIT

PROJECT OVERVIEW

I was brought into this project after Trident had approached the agency to deliver a shopper toolkit to be sent out to stores and agencies across Europe for their new look and feel. As well as a new product ‘Trident Vibes’. We were given a set of ATL assets in which to roll out across multiple touch points in store. included in this was strategy and rationalisation of design as well as rules and guidance of application. My role in the project was designer, both of all assets and deck design also. I worked closely with a team of 3D designers, strategists and project managers to deliver this work.

ONLY PERONI TRADE TOOLKIT

PROJECT OVERVIEW

Peroni’s new brand look and feel showcased their bottle as the hero image and catchy short headlines. Minimal in style but high impact in over crowded settings. The brief was to roll out the ATL to both ON trade and OFF trade. Again working as the designer i was tasked with refining and rolling out the Key Visual across multiple touch points. Along with this the creation of a set of guidelines and rules which could be used across a variety of markets and languages across Europe. I was also responsible for Deck design. And again I worked closely with a team of 3D designers, strategists and project managers to deliver this work.

PERONI NASTRO AZZURRO 0.0% / SCUDERIA FERRARI HP

PROJECT OVERVIEW

I was brought into the project a little later down the line. My responsibilities were to roll out the Key Visual across touch points and design the deck.